The Future of Health is Personal

Humanity has never had more information about our health. Yet the gap between knowing what to do and actually doing it grows wider every year.

Behavior change is the hardest problem in health. It sits at the intersection of psychology, physiology, habit formation, and the messy realities of human life. Gyms have a 50% abandonment rate. Fitness apps plateau after two weeks. Personal training works, but at $200+ an hour, it’s too expensive.

Future changes that equation by providing protocols flexible enough to fit into everyday life.

We started with fitness because it’s where people struggle the most to make changes, and where we’ve built deep expertise. By working closely with members and world-class coaches, we’ve developed a deep understanding of what actually helps people follow through.

Over time, clear patterns emerged about what drives progress: the importance of timing, the balance between encouragement and accountability, and the need to adapt when real life gets in the way.

Now we’re taking what the best coaches do naturally: knowing when to push, when to back off, and how to adjust when life gets in the way, and turning it into something anyone can use. It gives people personal guidance that drives behavior change, and we’re offering it for free.

Fitness is just the beginning.

The same principles that make coaching work – personalization, accountability, and meeting people where they are – apply to everything: what you eat, how you recover, and what your body actually needs. We’re building toward a future where your health stack is fully integrated, deeply personalized, and evolves with you.

The future of health is personal, and it starts now.